Guide On Starting a Marketing Agency

Most businesses get their clients via websites, blogs, running ads, social media, electronic mail, and television. With the growth of digital marketing, digital marketing has become a vital part of running any business, both online and brick & mortar.

Many big companies have an internal marketing team, that assists them with all their marketing efforts, however many small businesses don’t have the resource to hire an internal marketing team, thats’ where you can come in as a “Marketing Agency” to help them grow their business.

starting a marketing agency

Starting a marketing agency gives you complete freedom to do whatever you want, which is one of its many benefits.

In this article, we will discuss everything that you need to do in order to start your agency.

Identify Your Niche

What Exactly is a “Niche” in Marketing Agency?

Niche in marketing agency is, the type of customers that you will cater to. For example, you could be a marketing firm for Lawyers, or maybe even Hotels or Restaurants.

Since the marketing sector is highly competitive, you’ll need to determine what distinguishes your agency from competitors. Offering a specialized niche is one approach to do this.

Having a specific niche, allows you to focus on one type of customer and mastering their problems and having a one solution for them. This is not only going to help you save a lot of time, but businesses will also see you as an expert in their industry.

Focus On ONE Niche Rather Than Trying To Cater For 10

-Satish Gaire

Then determine who you will be marketing to and why after deciding what kind of work you want your agency to produce.

Considering the services you’ll offer is another step. Regardless of the niche you select, it isn’t easy to have a unique emphasis so people can understand what your agency does and how it stands out from the competitors.

Various Types Of Niches

There are various type of businesses that you can help. We understand that it’s going to be hard to pick one because you don’t know if you will enjoy working with, we recommend starting with 3 niches then narrowing down to one.

Here are various types of Niches that you can try:

  • Hotel Marketing Agency
  • Lawyers Marketing Agency
  • Restaurant Marketing Agency
  • Dentist Marketing Agency
  • Internal Medicine Marketing Agency
  • Coaching Marketing Agency
  • SaaS Marketing Agency
  • Roofing Marketing Agency
  • Contractor Marketing Agency
  • Massage Therapists
  • Personal Trainers
  • Tattoo parlors
  • HVAC
  • Water Damage
  • Rehab Centers
  • Auto Shops
  • Insurance Agencies
  • Optometrists

There is so many that you can start off with.

Develop a Business Plan

You and your team will know precisely what you are working for by defining goals that are specific, measurable, achievable, reasonable, and time-bound.

Plan a marketing budget. Paid marketing strategies can include print and billboard advertising, sponsored web content, hiring more marketing personnel, purchasing a domain and creating a dedicated website, etc.

There is a big need for specialized services and starting a marketing agency that include SEO, community building, marketing automation, and content planning and creation. So excel in specialized services.

Pricing plans often adhere to one of three business models: a fixed charge or retainer model, billable hourly a-la-carte services, or a percentage of advertising expenditure. Select a pricing plan for your customers.

You need to charge a SETUP FEE and a MONTHLY Fee.
start with $500 to $1,000 setup fee and then a monthly fee of at least $500 per month then you can go up from there as needed.

Here are some examples:

Build Your Team

There are numerous duties that come with starting a marketing agency. Therefore, decide the responsibilities and services you want to render before hiring your staff.

Initially, you may choose to work alone, but as you receive more customers, it will be very hectic for you to find new customers and follow up with the existing ones.

What we recommend?

Once you find 2 customers, find an assistant who can help you with the tasks. You will need 3 kinds of Hires.

  • Someone to Find New Customers

    This person will reach out to people to work with you and get them to singup
    with your company. Try offering them an incentive when they close a customer. For example, offer them 10% monthly cut from that customer if they are able to close a customer, on top of the hourly fee that you pay them.
  • Someone to Do the actual work

    You will need someone to actually do the work that you promised your clients such as creating content, running ads etc. For this, we recommend working with as many people as possible so you do not depend on just one person. Go to and post a job, then speak with as many people as possible then hire them ON DEMAND as Needed so that you can distribute the work and don’t have to run a monthly payroll.

  • Someone To Retain Customers ( Follow Up)

Finding customers is the easy part. ( Yes it is.. ) but keeping them is the hardest thing because you have to meet their expectations. You can easy retain them for a long time by following up with them once a week. You need someone who can reach out to your clients once a week to learn about any issues or concern that they have so you can solve it before it escalates.

Develop Your Services

The next stage for starting a marketing agency is choosing the type of digital advertising services to provide to potential customers. A full-service digital marketing firm often provides the following services:

  • Web development and design
  • SEO Consulting
  • PPC services (such as Google, Bing, and Facebook ads)
  • Services for content marketing, including authoring
  • Services for social media marketing
  • services for email marketing
  • Services for improving conversions

Research the latest marketing trends to not miss out on anything that is in demand right now. This helps you be at the top of the line of your game and be in demand for your clients. And eventually, you can easily formulate a plan for starting a marketing agency that stand out in the market.

Hire people that can master the principles of planning, developing, implementing, and evaluating a promotional campaign to handle marketing specializations.

Consider how you want to bill your customers as well. A la carte services, value-based pricing, packaged services, standard pricing with bespoke add-ons, and standard pricing are all options that you can modify for each client.

Establish Your Brand

Starting a marketing agency depends on selecting the ideal company name, logo, and branding components.

A company’s value proposition and core principles are communicated through a set of techniques known as brand messaging. So create effective brand messaging.

For your digital marketing agency, developing a fantastic website and a strong social media presence is crucial.

We recommend you create a basic website, have social media handles where you post regularly including testimonials from your existing and past clients. People will want to check how active your company before they decide to hire you.

Building contacts with potential customers and networking can be advantageous for small businesses. You will get access to business owners from all industries who could become leads after you sign up.

Find and Attract Clients

Developing a marketing strategy helps your brand determine the channels that can most effectively advance your objectives by using a sound approach. As a result, it will help you with starting a marketing agency.

Leveraging your network and asking your broad circle of contacts is a great way then, to find and attract clients that will support you a long way.

Similarly, through attending networking events, you can also get in touch with new and more clients and present your work to them.

The reason that social media is so vast makes it another ideal place to reach out to potential and worthy clients. It will help you with starting a marketing agency fast.

Offering free consultations and trail-based services also attracts and helps you find many clients, as who doesn’t like a free service? After your initial free service, you can offer a paid plan.

There are Two ways to find clients: Inbound or Outbound.

Inbound is when people come to you, these are easier to close since they have seen your work and like what you do.

Outbound is when you have to reach out to people via Email, ColdCalling, DMs, Running Ads etc

Here are some ideas on how to find clients:

  • Start a Marketing Blog on your agency site
  • Build Case Studies and Run Ads
  • Cold Call Businesses Near Your Location
  • Offer FREE consultation to businesses and give away your best secrets
  • Use LinkedIn Navigator to find owners of businesses
  • Join Facebook Group For small businesses and be helpful on the posts
  • Join Redddit and show off your skills and wisdom

Deliver Outstanding Services

Key to being a profitable as a marketing agency is to provide outstanding service. You need to always exceed the expectation of your clients but over-delivering each time.

Overdelivering doesn’t always have to be more work, it could be giving them the work done faster than they expected or something extra that they were not expecting.

Monitor Your Progress

Tracking your business metrics and statistics is the only way to monitor your progress and become successful with starting a marketing agency.

Then evaluate your progress through the experiences and testimonies of your clients. The number of new and loyal clients showcases how much you’ve progressed and succeeded with starting a marketing agency.

To evaluate your progress in the truest sense, measure how many goals and objectives you have attained and completed and how many are still left.

The last part is to identify the areas where you need improvement to further enhance your performance and services as a marketing agency.

Are you a single parent and wont to work for your child’s future? If yes, then read these 51 ways to make money as a single parent.


What do I need to know before starting a marketing agency?

You need a strong circle of connections to attract clients, a well-managed set of goals, and a competent staff to start a marketing agency.

How do I start my agency?

You can start your agency by learning the most in-demand marketing trends and skills needed for a marketing agency. Working on these factors can help you start your agency.

Is it a good idea to start a marketing agency?

It is a great idea to start a marketing agency, as it can help you flourish as a marketer and grow as an entrepreneur.

How much do you make owning a marketing agency?

An average marketing agency can easily make around $10,000 every month. At the same time, some other companies can also make up to 6 figures a month.

Do marketing agencies make money?

Yes, marketing agencies make a lot of money these days, given the numbers and demand of marketing and publicity needed for each brand nowadays. 

Do marketing agencies make a lot of money?

Yes, marketing agencies make a lot of money as the marketing industry is exceptionally growing today. Marketing agencies are greatly in demand due to the increased branding needed these days.

Can you make 100k a year in marketing?

Yes, you can easily make $100K a year in marketing if you keep an eye on the latest and changing marketing trends on social media and the internet, which is required for efficient branding and marketing.

Can you run a marketing agency from home?

Yes, you can easily run a marketing agency from home by simply having a competent team of marketers and efficient skills to handle your clients’ marketing needs and requirements.

How successful are marketing agencies?

Marketing agencies are very successful these days as they are a need for brands and customers that need to market themselves in the world in the best possible way.

How do I start a marketing agency with no experience?

You can start your marketing agency by selecting a niche, designating the services you excel in and keeping yourself up to date with the trending marketing trends.

Is it hard to start an agency?

No, it is not hard to start an agency as you just need to polish your established marketing skills to render a range of other marketing services in demand at the ongoing time.

How hard is it to start an ad agency?

It is only as hard to start an ad agency as it is hard to align your goals and hire a competent and well-qualified staff that can excel in providing the most efficient marketing services.

What are the 5 types of agency?

The 5 types of agency are:

  • Branding agency
  • Advertising agency
  • Creative agency
  • Digital Agency
  • Marketing Agency

What are the 5 requirements to create an agency?

The 5 requirements of creating an agency are:

  1. Create a brand name and logo.
  2. Select a niche.
  3. Confirm your services
  4. Create a budget and pricing
  5. Hire a competent staff

How do I start a small brand agency?

You can create a small brand agency by selecting a niche, offering services, and creating a designated budget to complete project processes.

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